Submitted by Robin Johnsen, at Lake County Public Library in Indiana: We typically send our annual report to our school superintendents, local politicians, and anyone else who might be considered a stakeholder in the library. Usually it's just crickets after we send it, but this year we got several compliments! The Libraries Transform graphics really caught peoples' attention and we even had people asking for more details about some of the stats we included. READ MORE
The Libraries Transform campaign's “Because” statements contain powerful messages about the value of libraries. One Michigan library found they have the potential to go viral. The Caro Area District Library placed the statement, “Because not everything on the internet is true,” in big black letters on its marquee that faces traffic as people pass or turn into the library. After a photo of the sign was posted on Facebook, its popularity quickly spread on social media, reaching more than 2.5 million people. The post proved so contagious that George Takei of “Star Trek” fame reposted the picture, calling it, “A good read.” READ MORE
The Ohio Library Council (OLC), the voice of Ohio’s public librarians, will use the American Library Association’s Libraries Transform public awareness campaign to speak to state legislators as it ramps up its advocacy efforts in response to reduced or stagnant funding stemming from the recession. The OLC has adopted the theme Ohio Libraries Transform for this year’s OLC Legislative Day. A key component of OLC’s efforts will be the campaign’s “Because” statements. READ MORE
John Shank is Head of the Boscov-Lakin Information Commons & Thun Library at Penn State Berks.  He has been a member of the Association of College and Research Libraries (ACRL) and the Library Leadership and Management Association (LLAMA). He is the author of "Interactive Open Educational Resources: A Guide to Finding, Choosing, and Using What's Out There to Transform College Teaching (2014)". What is one of the best strategies for achieving change in your library and how have you leveraged it? One of the best strategies that I have employed to create change, improve the perception of the library, and promote the library’s integration into the university's curriculum is to take advantage of existing institutional initiatives. By demonstrating how libraries can contribute, support, and enhance an existing initiative (e.g. higher education's push to create more blended and online courses that enhance student learning), it is possible to create greater momentum and reduce the institutional friction that exists when creating a separate and additional library initiative. READ MORE
Junior Tidal is Associate Professor and Web Services and Multimedia Librarian at New York City College of Technology in Brooklyn, New York. He is a member of the Association of College and Research Libraries (ACRL), Library and Information Technology Association (LITA), Reference and User Services Association (RUSA), and the Video Round Table (VRT). He blogs at big change are you implementing that is helping your library transform?One of the more recent big changes that we are implementing is the incorporation of more Brooklyn-based documentaries into our media collection. The Ursula C. Schwerin Library, serving the New York City College of Technology of the City University of New York (CUNY), is located in downtown Brooklyn. It’s a melting pot within a melting pot of sorts. By incorporating films and cinema highlighting local happenings, I feel that students are exposed to issues and events happening in their own backyard that they may be unaware of. READ MORE
Andy Plemmons is School Library Media Specialist at David C. Barrow Elementary in Athens, Georgia. He is a member of the American Association of School Librarians (AASL) and was named a finalist for School Library Journal’s 2014 School Librarian of the Year. What big change are you implementing that is helping your library transform? Today, more than ever, we need to share, interact, and collaborate beyond the walls of our schools to connect our learners with a global audience. I share our work on a daily basis through social media, but we also seek out opportunities for students to develop projects that allow a global audience to interact with us. One example is our Barrow Peace Prize project with 2nd graders where students participate in a Google Hangout with me to develop criteria for the prize. They write persuasive pieces about 5 people from history and record themselves via Flipgrid. We invite online voting from people around the world and have a celebratory Skype session with the developers of Flipgrid. One student even designed a peace prize medal to 3D print, which now hangs in the Flipgrid office with their other awards.  READ MORE
Carolyn Foote is district and high school librarian at Westlake High School at Eanes Independent School District in Austin, Texas. She is a member of the American Association of School Librarians (AASL) and was named a White House Champion of Change. She blogs at Not So Distant Future and tweets @technolibrary.Carolyn is helping libraries transform by leading a 1:1 iPad program for students and teachers. READ MORE
Libraries Transform was officially launched on Thursday, October 29, by ALA President Sari Feldman who was here in Washington, D.C. to kick-off this national campaign to increase public awareness of the value, impact and services provided by libraries and library professionals. Her visit was amplified by street teams on Capitol Hill, the National Mall, Union Station, Penn Quarter, Foggy Bottom, Dupont Circle and Georgetown, among other popular D.C. neighborhoods, where the team handed out Starbucks gift cards after passers-by answered a quiz about their library experiences. Taking part in the tour with Sari were: Keith Michael Fiels, ALA Executive Director, Cathleen Bourdon, ALA Associate Executive Director, Macey Morales, Deputy Director, ALA Public Awareness Office, Hallie Rich, Communications and External Relations Director, Cuyahoga County (OH) Public Library, Lisa Lindle, Grassroots Communications Specialist for ALA’s Washington Office, and me. READ MORE
By Adeline CiannellaLibrary Director  When you read this, I will be on vacation with my husband. We are journeying not too far, though far enough to feel the restorative and transformative powers of change. Change of scenery, of pace, of energy and of routine. When we return, I know I will feel rejuvenated, which will bring greater vision and clarity to my work, my relationships and all I am involved in. We are fortunate to have this opportunity. READ MORE