The internet is falling in love with Curbside Larry, the cowboy-hat–wearing, ultra-enthusiastic hype man for Texas’s Harris County Public Library (HCPL). In a viral promotional video from HCPL’s Barbara Bush Branch Library, Larry shares an irresistible pitch for using the branch’s curbside pickup services.
“We got shelves and shelves of books, Blu-rays, and DVDs, and we‘d like nothing better than to take care of all your reading, research, and entertainment needs,” Larry exclaims in the video. “What’s all this cost? Just three low payments of zero, zero, zero dollars! It’s crazy how much you get for free.”
Curbside Larry is the alter ego of library staffer John Schaffer, who’s won fans far beyond the HCPL service area with his spot-on parody of late-night used-car commercials. Texas Monthly dubbed the character an “instantly iconic” hero and Houstonia wrote that he’s “helping us be our best selves.” Author Catherynne M. Valente wrote on Twitter: “Please send this around the Internet in 80 seconds because it’s the only happy thing I’ve seen in months. Libraries are the heart of us.”
Check out the already-legendary video below:
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